What will you learn?
- What is Pay Per Click (PPC)?
- How does PPC work?
- Importance & Benefits of PPC
- History of PPC
- Evolution of PPC
- Basic of PPC
- Online vs Offline Marketing
- Google AdWords
- Yahoo Search Marketing
- What is Keyword Research?
- What is bidding?
- Difference in SEO & PPC keywords
- What is Quality Score?
- Researching for PPC keywords
- Effect of Quality Score on bidding?
- Importance of targeted keywords
- How to increase position on search?
- Selecting targeted / related keywords
- Bid Management
- Analyzing competition keywords
- User Defined bids and Automatic Bids
- Keywords popularity & Search Volume
- Importance of bidding techniques
- Categorizing keywords in Ad Groups
- Competitive Analysis for bidding
- PPC keywords tools and resources
- Google Adwords Account Structure
- Using Multiple Account
- ROI Management
- Campaign Management
- Language Targeting
- PPC Campaign Structure
- Using My Client Center (MCC)
- Conversion Tracking
- Budget Management
- Device Targeting
- Location Targeting
- Create Effective Ads
- Google Adwords Editor
- Google Adwords Tool
- Keywords Spy
- Example of Effective ads
- Measurement of Title, Description URL
- Ad copy testing
- Ad Group Monitoring
- Features of ads
- Ad Group Creation
Evolve Click’s PPC Training in Surat ranks number one in providing the in-depth knowledge of PPC Services in Digital or Online Marketing. This course will assist you in developing, modifying and managing a reasonable Search Engine Marketing promotional campaign.
Our PPC Courses lays its prime focus on the three top most search engines such as Google, MSN and Yahoo.
This training covers the following features:
- Best practices for AdWords
- Structure of the advertising campaign
- Selection of keywords
- Preference of advertisement position
- Creative optimization
- AdWords for Google
Once you get certified in PPC (Pay Per Click) training program, you then get the privilege to choose any job quoting your own remuneration amount or setting up your own business. The demand for PPC jobs is ever-increasing and more profitable.
What are the benefits?
- It helps to scrutinize various paid search marketing options
- Focus on your niche through a well-targeted PPC structure
- Use of some online tools or software for target keywords
- Creating Google AdWords Campaigns and Optimizing its use
- Generating few advanced strategies in Google AdWords
- Maximizing revenues and income by optimizing the landing page
- Compare costs of Pay Per Click campaigns
- More effective Pay Per Click Advertisements
In this entire learning process, PPC Classes will help you learn and understand the following:
- The Meaning and Use of Pay Per Click
- The past history of PPC – How did it come into existence?
- Online and Offline Marketing Strategies
- Google AdWords
- The entire work structure of Pay Per Click
- The PPC evolution
- What is the importance of Pay Per Click
- What are the benefits of Pay Per Click
- The Basics – Learn all the What, How, When, Where and Why!
You can also attend our Free Demo class
in case you want to get a little idea about how does the entire training program work!